Amazon Pinpoint
#248 · Level 3 · Modern architecture · Web, mobile and business appsConcept
Section titled “Concept”Amazon Pinpoint was a service for sending marketing campaigns — email, SMS, push — from one place and measuring the results. In it you could build segments (groups of a certain kind of user), campaigns and journeys (step-by-step message paths). Analytics on who opened or responded to a message could also be seen here. AWS is ending this engagement part of Pinpoint. The SMS and push sending parts now run under the name AWS End User Messaging, and for campaign work AWS points to Amazon Connect.
Simple example
Section titled “Simple example”A shop’s promotion department, which sends offers to customers through many channels and checks who responded.
Why it’s needed
Section titled “Why it’s needed”To send messages through many channels and measure the results from one place.
Where it’s used
Section titled “Where it’s used”AWS is ending its engagement part; the SMS/push parts are now called End User Messaging, and Amazon Connect is used for campaigns.
Azure equivalent
Section titled “Azure equivalent”Azure Communication Services
Learn more
Section titled “Learn more”For details and the latest information, see the official documentation: