AWS RTB Fabric
#135 · Level 4 · Operations and specialized areas · Advanced networking and hybridConcept
Section titled “Concept”AWS RTB Fabric is an AWS service that connects real-time bidding (RTB) apps to each other securely and with very little delay (low latency). The moment a page opens online, its ad space goes up for auction: one side (the requester) offers the space, the other side (the responder) makes a bid — and the whole thing happens in less than the blink of an eye. RTB Fabric places an AWS-managed Gateway next to each side’s VPC, and joins the two Gateways with a Link; the Link turns on when the responder side agrees. It also has some Modules, which do jobs such as limiting the traffic rate or filtering out unneeded requests. If needed, logs can be kept in CloudWatch Logs or S3.
Simple example
Section titled “Simple example”Auctions at a fish market happen very fast — calls and prices go back and forth in an instant. RTB Fabric is a separate auction room for buyers and sellers, with no outside crowd, so messages arrive quickly.
Why it’s needed
Section titled “Why it’s needed”Ad auctions must finish in a very short time; if there is a delay, the chance is lost. It is hard to keep connections this fast and this cheap over a normal network.
Where it’s used
Section titled “Where it’s used”Connections between ad tech companies — those who sell ad space (SSP) and those who buy it (DSP). It can be used when both sides are on AWS, or even when one side is outside AWS.
Key terms
Section titled “Key terms”| English | Simple meaning |
|---|---|
| Real-time bidding (RTB) | An instant auction for ad space |
| Gateway | A connection door AWS places next to each side |
| Link | The connection between two Gateways |
Azure equivalent
Section titled “Azure equivalent”No direct match
Related
Section titled “Related”Amazon VPC · Amazon CloudWatch
Learn more
Section titled “Learn more”For details and the latest information, see the official documentation: