AWS End User Messaging Social
#247 · Level 3 · Modern architecture · Web, mobile and business appsConcept
Section titled “Concept”With AWS End User Messaging Social, you can send and receive business messages on social messaging apps such as WhatsApp. For this, the organization’s WhatsApp Business account has to be connected to AWS. To send the first message to a customer, you usually have to use a template that was approved in advance. Customer replies arrive in an SNS topic, from where Lambda or another system can pick them up and act on them. In this way, one more channel joins SMS and push under End User Messaging.
Simple example
Section titled “Simple example”A shop’s WhatsApp business number — talking to customers in their favorite app.
Why it’s needed
Section titled “Why it’s needed”Many customers look at WhatsApp more than SMS or email.
Where it’s used
Section titled “Where it’s used”Order news, customer support and appointment confirmations on WhatsApp.
Azure equivalent
Section titled “Azure equivalent”Azure Communication Services Advanced Messaging
Learn more
Section titled “Learn more”For details and the latest information, see the official documentation: